Facebook Ads Course

You want more leads to walk-through the door and more sales in terms of conversions, but you don’t want to overspend on advertising to achieve that. If you made $1 million dollars, but you spent $999,000 to get there, that’s not so good!

Think about how it used to be before Facebook Ads and the ability to micro-target exactly the customers you wanted. You had to spend THOUSANDS on billboards, phonebook ads, television, print, etc.

Guess what? Back then, you were paying for every person who saw your advertising - regardless of whether or not they were right for your brand. You paid for every. single. advertising. view.

But, only a small percentage of those folks were potential customers and in your ideal audience.

You don’t have to pay for everyone to see your ad anymore. You don’t need to waste that money. And you certainly don’t need to waste money “figuring out” this “Facebook thing.”

Facebook Ads Are Different. You get to choose who you show your ads to. So, if you target your ideal customer, then you ONLY pay when your ideal customer sees your ad.

Since we are only showing our ads to our ideal customer, we are getting more for our money. We can spend much less - and get a lot in return.

Example: We recently ran a campaign for an eLearning product. This campaign generated sign-ups for a free 4-part version of an authorship course.

During one wee of the campaign, we spent around $1,000 on ads to get leads for the free 4-part version of the authorship course. It generated just under 400 leads and the campaign is on tract to sell 20 units at $597.

That’s $11,940 in revenue produced from a $1,000 ad spend - a 11.94 times return on investment. Below is a snapshot of how we budgeted that campaign.

Facebook Ads is a skill. It’s like any professional sport. If you aren’t trained and you step into the ring, you are going to get killed - especially since Facebook Ads are sold by “auction.” Costs can get out of hand quickly.

Facebook Ads is a profession - an expertise.

If your sales funnel, ad, micro-targeting, or any other component isn’t top-notch and tested, you are not going to get the cheap, effective leads.

And... you certainly won’t get enough sales to cover your ad spends. Our clients & student's ad performance is well above industry averages - producing ROIs of 3 to 10x and lead costs of $1 to $6.

This course helps you make decisions like...

• Who to target so that you’re only showing ads to people likely to book and buy;
• How to appeal to their primary pain points, emotions and desires to easily convert them into leads and, ultimately, sales;
• How to budget so you don’t waste your money on things that won’t bring in revenue;
• Plus, all that tough tech stuff that no one wants to deal with.

We’ll Craft Free Giveaways That Create Value. Free giveaways are critical to establishing quick trust and authenticity with your audience.

We’ll Craft Your Geotargeting Strategy. If you’re a “brick and mortar” business, this will target those that live closest to you or travel near you.

We’ll Maxmize Your Current Customer List For Repeat Buyers. Anyone in business knows that your previous customers are your best customers.

We’ll Help You Target ONLY The People In Your Ideal Audience. We want to ensure that we’re targeting the actual decision makers in the purchasing process.

We’ll Show You How To Craft A ROI Sales Funnel. It’s not just about the Facebook Ad campaign. We’ll help you craft a sales process that easy to manage and automated.

We’ll Show You How To Put Your Entire Campaign On Autopilot, Its Budgets And Tracking. You don’t have time to managing every wind of change in your advertising - especially advertising that’s sold at auction like Facebook Ads.

Facebook Advertising Budget - With our guidance and consulting, you decide this. We recommend spending $15-$20 per day initially over one to two weeks for your split tests.

Split testing allows us to narrow down which targeting gets you the most for your money. Once we run the split test, you should know approximately how much your leads are going to cost you. After that, it’s all about how many sales you want. At this point, you can decide how much you want to spend each week.

Lead Cost Estimates - We estimate that we can achieve leads for your business for anywhere between $1 and $5 per lead. Keep in mind, these are high-quality leads bent on conversion. Estimates are based upon previous performance and results.

We try to be conservative and achieve the highest converting leads for your money. After all, that’s why we’re using Facebook Ads and not wasteful, traditional means of advertising.